Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Like I mentioned earlier, Google doesn't publish what types …

If you aren't familiar with structured data or microformatting at all, a good place to start is Schema.org. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and …

Great content is still the best way to gain an audience. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of …

If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some time to crawl and …

Write locally oriented content: It's one of the best things you can do to improve local rankings. These two pages are almost identical and thus, Google may see them as duplicate content. The only potential disadvantage here, other than forfeiting some degree of control, is that it sometimes takes more …

Simply confirmed, you are always disbursing for clicks. For example, you may list out the categories and subcategories where a page is located. Linkable assets should be visually pleasing. Imagine having a fun-packed rocking horses UK in your room. I asked where I could find local organic fruit but no-one …

If you're using WordPress, Yoast offers a sitemap solution in their plugin. Known as on-page SEO, optimizing specific parts of your webpage is key to boosting your page rankings. Of course, you'll also have to make sure this content is unique-don't copy and paste paragraphs between pages unless you have …

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. What's more important, it also will have more authority for your readers. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You …

Review your h1 tags across your site, using a crawler to find them all if required. It would be foolish not to utilize SEO as part of your overall online marketing strategy. Google plus is still pretty new but the way I see it, Google will really try to integrate …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. That figure has risen by 4% over the past few months alone, and it continues to grow …

Repetition helps increase consumer ad recall as well as brand recall. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. In those …

Ensure that your users can get to their information quickly. Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Setting the value of the rel attribute of a link to nofollow will tell Google …

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Your goal should be to create links to individual posts/pages along with those leading to your homepage. When a webpage links to any other page …

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

The Twitter community, on its own, began using hashtags. The phenomenon of brands becoming generic may also affect a new generation of products and services. Evaluating keywords for relative opportunities is still very tough. Its like looking for a place to find the best classic rocking horses . For example, if …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links When viewed individually, these changes might seem like incremental improvements, but …

The SEO work for each website is different. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Your evergreen post will …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Knowledge …

Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them interested in your services. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. An …