Content repurposing does what content alone fails to do

Not every link is created equal. Every site has links that are less important or link to pages that don't change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag …

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Write about keyword stuffing

Assessing brand equity can be difficult. Contracts and minimums are a tactic used by insecure marketers who want to get paid whether they deliver a satisfactory experience or not. Does powerpoint training really work? Though AA Oxon may take a few months to show results but they are the best …

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Takeaway tips for blogs

Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to track communications that come from a board or group. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. Choosing a company to …

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Digital experiments: Channel testing and walled garden sites

The concept, as usual in the online marketing world, is simple, but the execution is more complex; essentially, you'll be discovering what types of queries online users are using in search, then using that information to optimize your pages in a way that makes them more likely to rank for …

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Who else wants to be successful with local search

That can lead to frustration for buyers and make it hard for prospects to find the accurate and up-to-date information that would lead them to work with you. These services are rendered such that the reseller can choose to brand these services as their own. Can Lucy Hall make the …

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What's the story about search engine spiders

Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can't address: Smaller screen sizes make it harder to view full-size pages, especially when it comes to viewing images and reading text. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links …

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I don't want to spend this much time on SERPs . How About You?

This won't have a direct bearing on your domain authority or general SERP rankings, but can give you another outlet for search optimization. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great …

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The tightening up of html

According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content elsewhere, it will randomly select a "canonical" version to index. If you're in an industry that seldom uses video, this benefit is even stronger-differentiate yourself from …

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Things your competitors know about SERPs

It means you don't have to spend time backtracking and checking up on all the links you've built. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20 …

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Make your site easier to navigate by using walled garden sites

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. Having control of your Knowledge Graph panel will ensure you can make …

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What can Instagram teach you about search engine spiders

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. Backlinks are still a vital component of search engine optimization, but in order to build your domain authority …

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Learning about site submissions

Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's …

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Increase Organic Traffic by the manipulation of SEM

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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What are the positive aspects of redirect chains on today's web?

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Like I mentioned earlier, Google doesn't publish what types …

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Learn to do gateway sites like a pro

If you aren't familiar with structured data or microformatting at all, a good place to start is Schema.org. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and …

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Why should you invest time, effort, and resources on SEO?

Great content is still the best way to gain an audience. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of …

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Unheard ways to achieve success with keywords

If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some time to crawl and …

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SEO Keyword Tuning with PPC Testing

If you're using WordPress, Yoast offers a sitemap solution in their plugin. Known as on-page SEO, optimizing specific parts of your webpage is key to boosting your page rankings. Of course, you'll also have to make sure this content is unique-don't copy and paste paragraphs between pages unless you have …

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Does the Yahoo indexer really care about orphaned pages

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. What's more important, it also will have more authority for your readers. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You …

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Conduct keyword research for local terms

Review your h1 tags across your site, using a crawler to find them all if required. It would be foolish not to utilize SEO as part of your overall online marketing strategy. Google plus is still pretty new but the way I see it, Google will really try to integrate …

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How to reinvent SEO campaigns without looking like an amateur

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. That figure has risen by 4% over the past few months alone, and it continues to grow …

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Why has comment spam been so popular?

Repetition helps increase consumer ad recall as well as brand recall. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. In those …

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Is the use of temporary LSI judged to be good practice?

Ensure that your users can get to their information quickly. Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Setting the value of the rel attribute of a link to nofollow will tell Google …

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Clarification about bread crumbs

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Your goal should be to create links to individual posts/pages along with those leading to your homepage. When a webpage links to any other page …

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My thoughts on organic links

The Twitter community, on its own, began using hashtags. The phenomenon of brands becoming generic may also affect a new generation of products and services. Evaluating keywords for relative opportunities is still very tough. Its like looking for a place to find the best classic rocking horses . For example, if …

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