Mobile users share photos and videos rather than relying only on text. These are important considerations to take into account when planning out a product rewrite project. Get out of the house this weekend, try things to do in Hull and expand your mind with these interesting activities. It Beverley …

Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can't address: Smaller screen sizes make it harder to view full-size pages, especially when it comes to viewing images and reading text. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links …

This won't have a direct bearing on your domain authority or general SERP rankings, but can give you another outlet for search optimization. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. The biggest advantage social media gives you is a bigger platform to distribute your blog posts, which aids in visibility and increases your chances of earning authority-giving inbound links. Shop for unique …

According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content elsewhere, it will randomly select a "canonical" version to index. If you're in an industry that seldom uses video, this benefit is even stronger-differentiate yourself from …

You can unlock that with a share. You can rank a site for noncompetitive keywords fairly easily, even without doing some off-page optimization. Spend a few days in a city and then take off on an in-depth exploration of a region as part of your UK Vacation itinerary planning. Now …

Make no mistake: some web directories are completely automated. When you write meta descriptions for a living, it can be easy to fall into a rut. Being overweight or obese can make joint knee arthritis often makes osteoarthritis worse, as it places extra strain on some of your joints. email …

It means you don't have to spend time backtracking and checking up on all the links you've built. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20 …

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. Having control of your Knowledge Graph panel will ensure you can make …

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. Backlinks are still a vital component of search engine optimization, but in order to build your domain authority …

Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's …

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. So even if E-A-T isn't a direct ranking factor, it can still help you rank. On a chilly evening …

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Like I mentioned earlier, Google doesn't publish what types …

If you aren't familiar with structured data or microformatting at all, a good place to start is Schema.org. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and …

Great content is still the best way to gain an audience. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of …

If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some time to crawl and …

Write locally oriented content: It's one of the best things you can do to improve local rankings. These two pages are almost identical and thus, Google may see them as duplicate content. The only potential disadvantage here, other than forfeiting some degree of control, is that it sometimes takes more …

Simply confirmed, you are always disbursing for clicks. For example, you may list out the categories and subcategories where a page is located. Linkable assets should be visually pleasing. Imagine having a fun-packed rocking horses UK in your room. I asked where I could find local organic fruit but no-one …

If you're using WordPress, Yoast offers a sitemap solution in their plugin. Known as on-page SEO, optimizing specific parts of your webpage is key to boosting your page rankings. Of course, you'll also have to make sure this content is unique-don't copy and paste paragraphs between pages unless you have …

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. What's more important, it also will have more authority for your readers. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You …

Review your h1 tags across your site, using a crawler to find them all if required. It would be foolish not to utilize SEO as part of your overall online marketing strategy. Google plus is still pretty new but the way I see it, Google will really try to integrate …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. That figure has risen by 4% over the past few months alone, and it continues to grow …

Repetition helps increase consumer ad recall as well as brand recall. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. In those …

Ensure that your users can get to their information quickly. Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Setting the value of the rel attribute of a link to nofollow will tell Google …

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Your goal should be to create links to individual posts/pages along with those leading to your homepage. When a webpage links to any other page …

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

The Twitter community, on its own, began using hashtags. The phenomenon of brands becoming generic may also affect a new generation of products and services. Evaluating keywords for relative opportunities is still very tough. Its like looking for a place to find the best classic rocking horses . For example, if …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links When viewed individually, these changes might seem like incremental improvements, but …

The SEO work for each website is different. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Your evergreen post will …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Knowledge …

Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them interested in your services. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. An …