LSI keywords (latent semantic indexing) are keywords that are related to your primary keyword. For an E-commerce site, particularly one with many products and categories of products, how you organize your site is very important and should not be underestimated. An event that uses projection advertising can amazing and delightful …

Owning multiple domain names is the norm today to protect and enhance your brand. If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm targeting tend to spend their time online. Having …

Instead of manually assigning user intent to keywords in SEO or PPC campaigns, leverage the free MorphL tool to extract it. However, once you mouse over the graph, you can get a look at ranking distribution. Starting with garage doors is not a bad place to begin. Even Zap Me …

Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can't address: Smaller screen sizes make it harder to view full-size pages, especially when it comes to viewing images and reading text. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links …

This won't have a direct bearing on your domain authority or general SERP rankings, but can give you another outlet for search optimization. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great …

According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content elsewhere, it will randomly select a "canonical" version to index. If you're in an industry that seldom uses video, this benefit is even stronger-differentiate yourself from …

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. Having control of your Knowledge Graph panel will ensure you can make …

Review your h1 tags across your site, using a crawler to find them all if required. It would be foolish not to utilize SEO as part of your overall online marketing strategy. Google plus is still pretty new but the way I see it, Google will really try to integrate …

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

The Twitter community, on its own, began using hashtags. The phenomenon of brands becoming generic may also affect a new generation of products and services. Evaluating keywords for relative opportunities is still very tough. Its like looking for a place to find the best classic rocking horses . For example, if …