It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. Backlinks are still a vital component of search engine optimization, but in order to build your domain authority …

If you aren't familiar with structured data or microformatting at all, a good place to start is Schema.org. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and …