Repetition helps increase consumer ad recall as well as brand recall. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. In those …

Ensure that your users can get to their information quickly. Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Setting the value of the rel attribute of a link to nofollow will tell Google …

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Your goal should be to create links to individual posts/pages along with those leading to your homepage. When a webpage links to any other page …

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

The Twitter community, on its own, began using hashtags. The phenomenon of brands becoming generic may also affect a new generation of products and services. Evaluating keywords for relative opportunities is still very tough. Its like looking for a place to find the best classic rocking horses . For example, if …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links When viewed individually, these changes might seem like incremental improvements, but …

The SEO work for each website is different. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Your evergreen post will …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Knowledge …

Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them interested in your services. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. An …