The concept, as usual in the online marketing world, is simple, but the execution is more complex; essentially, you'll be discovering what types of queries online users are using in search, then using that information to optimize your pages in a way that makes them more likely to rank for …

It uses this information to get a better understanding of your personal needs, and as long as you're logged into your account, it can pull this information to personalize your search results. Backlinks are still a vital component of search engine optimization, but in order to build your domain authority …

The SEO work for each website is different. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Your evergreen post will …