Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

Write locally oriented content: It's one of the best things you can do to improve local rankings. These two pages are almost identical and thus, Google may see them as duplicate content. The only potential disadvantage here, other than forfeiting some degree of control, is that it sometimes takes more …